Chris Taylor

With the right tools, training and access to information, teams will be able to better assist shoppers and exceed their expectations.

Between constantly evolving competition and higher customer expectations, brands are feeling pressure to find innovative ways to delight their customers. From this pressure, a new trend in the retail business model surfaced with the emergence of creative partnerships. Kohl's partnership with Aldi supermarkets looks to “right-size” its locations and get creative with shared real estate.…

For retailers big and small, the holiday shopping season is both the tipping point into profitability and the springboard to success for the coming year. Therefore, my team at Square Root studied and surveyed consumers this holiday season to gain a deeper understanding of what drives in-store shopping for the holidays. The overarching discovery from…

Retail is undergoing its biggest evolution to date. Consumer expectations are on the rise, and a generation of younger shoppers is changing the way brands think about engagement, loyalty and the customer experience. With so much change, it’s inevitable that there will be winners and losers when the dust settles. In fact, we’re already seeing…