Chris Kocek

Chris Kocek

CHRIS KOCEK is the CEO of Gallant Branding and author of “Any Insights Yet? Connect the dots. Create new categories. Transform your business.” 

Prior to starting Gallant, Chris worked as a strategic planner at advertising agencies in NYC and Austin, developing nationally recognized campaigns for a number of Fortune 500 brands and highly respected nonprofits, including AARP, Lowe’s Home Improvement, Hyatt Hotels, Ace Hardware, John Deere, and The Christopher and Dana Reeve Foundation. In addition to guest lecturing at colleges around the country, Chris is a public speaker whose talks on creativity and innovation have been featured at strategic symposiums as well as TEDx. For more information and weekly inspiration, connect with Chris on LinkedIn or visit chriskocek.com/newsletter.
The Big Idea is Broken. Welcome to 'Weirdvertising'

Is it just me, or is advertising getting weirder? There was a time not long ago when brands and ad agencies would talk about the big idea and the importance of telling a compelling story. But these days, with TikTok dominating the social media landscape, it seems like big ideas are being traded in for…

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