Chris Hauca

Chris Hauca

Chris Hauca is General Manager of SAP Commerce Cloud, an ominchannel customer experience platform.

Chris Hauca joined SAP in August 2018 as Head of Strategy and GTM for SAP Enterprise Commerce within the SAP Customer Experience business unit. In this role, he oversees strategy, go to market, and solution management for SAP Commerce Cloud and other commerce solutions. Chris sees a tremendous opportunity to further grow the commerce business and the broader SAP C/4HANA suite by enabling a truly integrated suite tailored to specific industries.

Retailers: Don’t Judge Consumer Habits, Evolve With Them

The retail landscape is unrecognizable from what it was just 10 years ago. Innovative technologies like the Internet of Things (IoT) and automation coupled with constantly shifting consumer preferences have resulted in retailers needing to evolve more rapidly than ever. It seems that nearly every day we’re hearing about another retailer that has had to…