Chris Butler

Chris Butler

Chris Butler is the President of Advantage Digital Commerce, a group that provides an essential set of services and solutions for finding growth opportunities and uncovering efficiencies in today’s complex, multiplatform marketplace.

The Merging of Online and In-Person Shopping

COVID-19 has fast tracked the adoption of emerging technologies in retail spaces, blurring the lines between traditional brick-and-mortar experiences and digital commerce. Where only a year ago we saw roughly 16 percent total penetration for e-commerce across sectors, we’ve now eclipsed 30 percent penetration, with certain categories meaningfully higher. This level of penetration represents a…