Chris Baggott

Search engine marketing is one of the most important advancements in marketing since television. Millions of people every day are simply typing their wants and needs into that little box and waiting for the good marketers to deliver solutions. The goal of every marketer is to be the one presented on that page saying, “Yes, I do that.” Before we dive into why catalogers should blog for search, here are two facts on Internet search every marketer should know. 1. According to a Pew Internet & American Life Project survey, 91 percent of all Internet users search. Search is tied with e-mail as