Chip West

Chip West

Chip West is the director of category strategy for Vericast with over 30 years of experience immersed in a variety of retail verticals, including a strong focus in the home furnishings and home improvement sectors. Through strategy and insights, he teams with retailers to inspire greater consumer engagement and action.
2024 Holiday Shopping: Consumers Face Internal Conflict Between Spending and Saving

Planning for the end-of-year holiday shopping season is already well under way for many retailers. As strategies are hammered out, it’s critical to understand what consumers are looking for and where their preferences lie this year. While inflation has slowed, it hasn’t stopped impacting wallets. Vericast recently conducted consumer research to uncover how people are…