Where some see Amazon.com as a competitive force to steer clear of, others see the value of playing nice. Kohl’s is one traditional retailer deciding to partner with the 800-pound gorilla, and having paved the path, you can be sure that others will follow. Kohl’s is now accepting unpackaged Amazon returns in its store, independent…
Charles Dimov
In today’s evolving retail climate, consumers are straying from shopping exclusively in-store or online. Instant gratification, control and face-to-face customer experiences entice consumers to still shop in physical stores. Yet, the convenience of online shopping was a primary factor in e-commerce sales increasing by 15 percent in 2018. As customers incorporate both shopping methods into…
The world of omnichannel retail is about connections. Connecting consumers to products they’re looking for. Building resilient connections between every shopping channel. Working to connect people’s expectations to the experiences they’ll have in-store and online. Retailers that work to build stronger omnichannel connections will win shopper loyalty while staying efficient and competitive, too. Despite being…
Meet Sandy. She's a 36-year-old urban professional making $95,000 per year. She loves shopping and has used click-and-collect for over two years, making her an early adopter of the shopping method. Retailers have a term for people with similar characteristics and shopping habits: the superconsumer. Omnichannel retail has been around for quite some time, but…
General consensus claims that omnichannel retail is about connecting any channel a retailer operates and creating a seamless experience for the customer. In an ideal omnichannel environment, a consumer can research the item using one channel, purchase in another, and receive using yet another — all without difficulty. Just about all retail executives share this…
