Charisse Jacques

Charisse Jacques

Charisse Jacques has over 20 years’ experience of helping retail and consumer-oriented organizations achieve their goals through innovative strategic thinking, data-driven decision making and analytics. She currently serves as GM and COO of customer and category management solutions at SymphonyAI Retail CPG.

March 23, 2023 Experiential Retail Now Focuses on What’s Happening Behind the Scenes

In a larger-than-life Broadway theatrical production, the audience can often take for granted what happens behind the curtains to produce a stunning show. Instead, they bask in the delight of the show before their eyes. In retail, it’s not all that different. Shoppers tend to focus on the shelves or delightedly engage in the many…