Amazon Prime Day is an event that perhaps strikes fear in the hearts of retailers worldwide. But should it? To learn more about the impact of this year’s Prime Day, Periscope By McKinsey conducted research across five global markets. Of the 1,000 U.S. consumers surveyed, 41 percent revealed they participated in this year’s event. And…
Channie Mize
After speaking with a variety of retailers at NRF Big Show 2018 and attending some of the sessions, what was evident is that retailers put off capital investment in 2017, choosing instead to focus on continued efforts to reduce costs and consolidate operations. However, 2018 is anticipated to be a year when retailers will begin…
Black Friday is poised to be strong for U.S. retailers this year, according to findings from a recent study conducted by Periscope® By McKinsey, which was designed to determine consumer sentiment towards the shopping event as well as the categories consumers will shop in and how they will shop. Almost half (44 percent) of U.S.…
Getting customers is one thing; keeping them is something quite different. There was a time in the past when price was considered the only factor impacting consumers’ purchase decisions, but of course it's so much more complex than that. The many ways in which customers now interact with a brand online and offline make it…
The world’s leading retailers understand the promise of big data and analytics. They know competitors are finding insights and making advances, and many have seen their own pilot projects deliver measurable gains in marketing efficiency, sales or margins. Data-driven insights can create value across a business, helping managers tailor assortments at the store level, simultaneously…
