Chad Gilbert

Chad Gilbert

Chad Gilbert is the senior content marketing director at NP Digital. Chad has over 10 years of leadership experience building digital content strategies that convert for enterprise ecommerce and retail brands.
The Rise and Growing Demand for ABM to Overcome Economic Downturns

The Federal Reserve raised interest rates by another quarter percentage point on Wed., May 5, and inflation is still two-and-a-half times higher than the central bank's target of 2 percent. Times are tough when it comes to attracting and retaining new business. But despite the current economic climate, account-based marketing (ABM) has transformative power in…