Retailers are always looking for new innovations to improve their strategies and return on investment, but in order to properly accomplish that it's necessary to understand what creates the most effective mobile marketing campaigns. In order for a mobile marketing campaign to be successful, you need to start with traditional marketing fundamentals that can be applied to other media channels. Retail brands need to stop worrying about what can be the coolest mobile app, and instead get an accurate understanding of how consumers are using mobile devices on a day-to-day basis.
1
Comment
