Cecilia Seiden

Cecilia Seiden

Cecilia Seiden is the vice president of TransUnion’s retail business, where she develops industry growth strategy and leads a cross-functional team dedicated to helping companies understand, reach, and protect consumers across their omnichannel journey. Cecilia is based out of South Florida.
How Retailers Can Combat Rising Digital Fraud Rates

Digital fraud is at an all-time high, and in no other industry is the threat more pronounced than retail. In the first half of 2023, a TransUnion analysis found the rate of suspected digital fraud attempts in retail was 10.6 percent globally. That’s not only enough to lead all industries; it’s double the global average…