Catalog Success Staff

Catalog Success Staff
Case Study: Sundance Catalog

Nestled at the base of Utah’s Mount Timpanogos, among the giant pine trees lies a small 6,000-acre village. Established in 1969 by Robert Redford, the area has become an educational resource for artists and a place of recreation that fosters social and environmental responsibility. The resort area was purchased by Redford with his earnings from the 1967 film “Butch Cassidy and the Sundance Kid,” from which the village gets its name. In the past 30 years, Sundance has become more than a tiny village of beauty. It is now home to a host of non-profit organizations founded by Redford, including The Sundance Film Festival,

A Day with a Pro: List Broker

Competitive, Aggressive, Pressure-Cooker, Intense Editor’s Note: Starting with the following profile, each month Catalog Success will spend “a day with a pro,” delving into the daily ins and outs of the workings of a particular segment of the catalog industry. With a phone firmly plastered to his ear, Stephen Bogner haggles with everyone and anyone to get his clients the best lists possible. Bogner, like list brokers everywhere, is a fast-talker with a personality, and he says that is what rules the list brokering industry. “It is a business of personalities,” Bogner says and follows an adage of the late Mal Dunn, founder of