When it comes to shopping, convenience is key. The power of mobile technologies has only increased consumers’ expectations of an enhanced, yet immediate and user-friendly shopping experience. With common pain points like card entry information solved with digital wallets, retailers must move to minimize the drag of repeat purchasing, especially with frequently purchased products, or…
Casey Gannon
As smartphones continue to serve as shoppers' personal assistants, retailers can utilize key capabilities like in-store beacons to offer personalized updates to customers’ smartphones throughout their shopping journey. Whether a consumer is shopping in-store, attending an event, or even shopping at a reseller partner, they expect to receive special information to further influence their purchase…
Now more than ever, it’s important for retailers to deliver products to the hands of customers where and when they want them. Shoppers want choice and flexibility in how their orders are fulfilled, and they want to be able to complete their purchases or make returns quickly and efficiently. In an age when shoppers are…
Recently, 7-Eleven announced a new app that enables customers to receive delivery where it’s convenient for them at a drop of a pin, whether it be at a park, beach, sports field, entertainment venue, or any other location that may not have a traditional address. Last year, Burger King launched a campaign that allowed anyone within 600…
Let’s take a moment to think about all the push notifications you received on your phone today. When you woke up this morning, your social media apps most likely alerted you of someone’s birthday, an exclusive one-day sale at your favorite retailer, or breaking news trending on your news feed. As you’re scrolling, you receive…
In this new retail reality, most consumers are on an indefinite power play. If we think about it in hockey terms, modern shoppers now have the advantage over many retailers simply because of their need for immediate gratification. Consumers want the products they want, and they want to dictate exactly how, when and where they…
Retailers, it’s time to give yourselves a pat on the back because the holiday season is over and you’ve successfully optimized your mobile strategy. Your brand increased sales, executed a strong holiday campaign, and won the shopping carts of consumers everywhere. But now that you have these new customers, how do you retain them after…
As the summer winds down and parents start preparing their kids for the new school year, retailers are looking for the best ways to give their customers the most convenient and seamless back-to-school (BTS) shopping experiences. While we know that in-store and online continue to be key retail channels, we also know that mobile shoppers…
