Casey Capuano Sarai

Casey Capuano Sarai

Taylor Capuano and Casey Capuano Sarai are the cofounders of CAKES body, a multimillion dollar, high-growth startup dedicated to reinventing the traditional bra while supporting women’s health causes. After spending 10 years working in corporate America, the sisters were overworked and on the verge of layoffs at the same time. What started as a simple innovation on the traditional nipple cover quickly went viral on social media and illuminated a much bigger opportunity – to disrupt the bra industry all together. Since then, the company has appeared on Shark Tank, secured an investment from Good American and SKIMS co-founder, Emma Grede, is valued at over $100M, and will donate over $1M to women’s health causes by the end of this year.

Your Biggest Competitive Advantage in Marketing? Having No Money …

We launched a simple innovation on a nipple cover in 2022 without a plan, investors, a following, and any money in a marketing budget. This was the beginning of CAKES body, which will generate over $30 million in revenue in its third year in business — and do so very profitably and donate over $1…