Cary Lawrence

Cary Lawrence

Cary is the CEO of  Decile, a customer data and analytics platform whose mission is to help e-commerce brands grow profitably. Decile spun out of SocialCode in July 2020 where Cary was a co-founder back in 2010. SocialCode’s goal was to transform marketers into more responsive, data-driven institutions that connect more deeply with their customers. Prior to SocialCode, she worked in the Ad Innovations group at Washington Post Digital and served as a Program Associate at the Aspen Institute in the Communications and Society Program and has roots in the agency world. Cary holds a M.A. in Communications, Culture, and Technology from Georgetown University and a B.S. in Business from Wake Forest University and taught Digital Analytics in Georgetown’s PR and Corporate Communications program. 
5 High-Impact E-Commerce Strategies Your Brand Isn’t Using (Yet!)

E-commerce brands often chase surface-level metrics like sales volume and return on ad spend (ROAS), believing these numbers define growth. While important, they don't tell the full story. Brands that focus only on these metrics risk leaving money on the table. The real key to sustainable growth lies in a deeper, more strategic approach —…

How Marketers Can Achieve E-Commerce Growth Amid Economic Uncertainty

The holiday season often brings excitement for the e-commerce industry amid festive campaigns and acquisition of new customers. In reality, there are a number of outside factors that can impact consumer spending. U.S. companies are sensing that many consumers may be treading cautiously due to a number of factors. In fact, a recent study suggests…

Turning E-Commerce Data Into Profit. A Guide to Growing LTV

As the e-commerce landscape continues to evolve with the emergence of artificial intelligence and predictive capabilities, data-driven identity-based strategies will play an increasingly vital role in driving growth. The question is, “How?” By leveraging first-party data and predictive analytics, e-commerce brands can build an identity-based marketing strategy that enhances lifetime value (LTV), ensuring long-term profitability.…

6 E-Commerce Marketing Tips for a Successful Holiday Season

While we may not be saying “happy holidays!” just yet, now is the time for e-commerce marketers to turn their attention to one of the most important shopping seasons of the year: Black Friday and Cyber Monday (BFCM). The key to success is making data-driven decisions with a goal of driving profitability. Below are six…

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