Carrie Chitsey

Retailers have countless opportunities to creatively reach consumers through mobile devices — and it's not just limited to smartphone users. One-hundred percent of all mobile phones receive text messages, which means retailers can effectively reach customers and prospects to engage them on a personal basis. Consumers expect instant gratification in their multichannel interactions with retailers. There are many more social ADD consumers that would rather text than talk; they're very comfortable using mobile devices to buy things online.