Carol Fitzgerald

Carol Fitzgerald
Adapting to Unprecedented Times: What Are Key Takeaways for Retailers?

COVID-19 has resulted in unexpected exponential growth in e-commerce and shifts in shopping. At the beginning of the pandemic, online or in-app shopping increased over 40 percent in the U.S., while trips to stores decreased over 50 percent. As time has gone on, however, consumers predict they’ll find some semblance of a return to normality,…