Cameron Cullen-Smith

Cameron Cullen-Smith

Cameron Cullen-Smith is vice president of operations at Add People digital marketing agency in Austin, TX. Cameron worked as head of e-commerce PPC at the agency for several years, building high-performing ad campaigns for small businesses. 

The Most Important Google Ads Updates That Retailers Need to Know in 2025

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new updates to Google’s ad platforms aren’t always welcome news. However, recent updates and new features that impact how Google’s ad service works could mean that marketers and small business owners alike can navigate e-commerce advertising…