Byron Jones

Byron Jones

Byron Jones is the VP of Product at Lily AI, the product attribution management platform built to power the present and future of e-commerce. He previously worked at Optimizely, a software solution that helps organizations to unlock digital potential. He also worked with the National Aeronautics and Space Administration (NASA) as a Flight Systems Engineer for the NuSTAR Project, among a variety of other roles in developing the surface mission and executing the science operations within NASA’s Jet Propulsion Laboratory.  
Why Intent-Enabled Search is the Key to Converting High-Intent Shoppers

Let’s say you go to your favorite fashion and apparel website and type your usual search term for whichever specific item you’re looking for in the search bar. What do you typically find? Are the results relevant? Or are they a swing and a miss? More often than not, shoppers are having trouble finding exactly…