Bryan Forbes

Bryan Forbes

Bryan Forbes is Vice President, Strategic Planning at IN Connected Marketing, a retail marketing and advertising agency.

As an agency strategic planning lead with two Effie wins and nearly twenty years of experience in brand, digital, and shopper strategy he’s built and managed strategy teams that understand the need for better integration to make sense of and unravel digital and traditional channels. If you’ve used a Dell computer, enjoyed a Budweiser product, shopped for groceries at Safeway, noshed on Frito-Lay chips or wondered “What’s in Your Wallet”, he’s been able to connect with you. Bryan lives just outside Chicago in La Grange, IL with his wife and his 6-year old budding soccer star.

Voice Commerce and the Retail Revolution

The year is 1962, in (probably) rainy Seattle, during the World’s Fair. Attendees marvel at the newly built, and now iconic, Space Needle, while learning about Boeing Aerospace Company — headquartered in Seattle — and the technology fueling the Space Race with the former Soviet Union. Then, after turning a corner, the Shoebox catches a…