Consumers don’t just want relevant content, they expect it. With increased expectations from consumers, delivering personalized experiences will be especially crucial during the upcoming holiday season, when shoppers are busier than ever. However, with more channels and data available to marketers, it can be hard to decide where to begin. The first step is engaging…
Brooke Burdge
Shoppers have embraced a “mobile-first” mindset over the last couple of years. Today, consumers use their phones at each step of the shopping journey — from discovering new products to staying in touch with brands after they click “buy.” A recent report shared that nearly all U.S. consumers (91 percent) would consider signing up for…