Brian van Voorst

Brian van Voorst

Brian van Voorst, director of paid media at Red Door Interactive, launched his career in Paid Media in Amsterdam almost a decade ago. With a strong focus on eCommerce and Lead Gen, he thrives on optimizing strategies for clients. Brian‘s passion lies in finding efficiencies, and applying customization in his strategy since media isn’t always the one-size-fits-all solution for every brand. This is why he finds fulfillment by applying a multi-layered strategy within Red Door Interactive’s full-service agency.

2023 Holiday Marketing Trends: Where Should Brands Focus?

A recent NerdWallet survey and analysis found that close to 222 million Americans plan to purchase gifts for friends and family this holiday season. In preparation, here’s what brands need to know about where to invest and what holiday trends to watch for. Trend #1: Pay Attention to Sustainability Conscious purchasing and gifting will be…