Brian McKenna

Brian McKenna

Brian McKenna is the vice president of CRM at DMi Partners, a Philadelphia-based digital marketing agency founded in 2003. Over more than a decade and a half at the company, Brian has helped DMi grow its channel management solutions for American consumer brands. Most recently, he developed a managed solution for email marketing automation strategies for DMi’s CPG and retail clients.

November 30, 2023 3 AI-Driven Email Marketing Techniques to Get the Gift of Holiday Revenue

So little time to activate, so much at stake — that's what email marketers scrambling to optimize their campaigns are facing now, in the teeth of Q4. The common denominator in any optimizations that will move the needle at this point is artificial intelligence. Don’t try to boil the ocean; lock in on a select…