Brian Lannan

Brian Lannan

Brian Lannan leads the Avtex retail experience team in developing go-to-market strategy and new IP to expand offerings to the retail industry, helping Avtex customers transform and differentiate by delivering innovative, personalized, and engaging experiences for their customers. Brian joined Avtex, a TTEC Digital company, in 2021 from Target, where he led the guest experience team and was responsible for experience strategy and insights, guest-centric culture development, voice of guest, and brand and reputation insights.

December 6, 2022 Are You Ready for TX?

Total experience (TX) bridges customer, employee, and user experience disciplines into one transformational retail experience that unifies every customer touchpoint, aligns a retail brand across every channel and platform, harmonizes business functions, and establishes complete trust within the customer journey. TX is focused on creating stronger, more holistic experiences for those who engage with your…

August 31, 2022 How Leatherman Used Brand Loyalty to Create a Robust D-to-C Sales Channel

Leatherman, a multitool manufacturer based in Portland, Ore., started its business with a prototype and a Cabela’s order for 500 of its multipurpose tool products. Since that original sale in 1983, Leatherman has expanded its reputation and brand among tinkerers and problem-solvers globally, developing recognition for quality products among a very loyal customer following. While…

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