Brian Higgins

Brian Higgins

Brian Higgins, Chief Customer Experience Officer, Verizon Consumer Group

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As the chief customer experience officer, Brian leads the Consumer Group CX organization, responsible for shaping customer and employee experiences and empowering the Verizon workforce through tools, capabilities, and resources needed to drive simple, personalized and memorable customer experiences.

Prior to this role, Brian served as the senior vice president of Device Marketing and Consumer Product, where he led all consumer product and marketing and managed the mobile portfolio of devices, products and accessories for the Verizon Consumer Group. He also held leadership roles in the technology organization, where he guided long-term planning and implementation of Verizon’s software defined networking strategy. As vice president of Mobile & Internet Services, he defined, built and managed Verizon’s mobile product portfolio.

During his 20-plus-year career in the telecommunications industry, Brian has focused on delivering innovative solutions for customers through a wide range of collaborative projects, including Verizon’s Innovation Center development, spectrum acquisition and planning, nationwide wireless in-building deployment strategy, and enterprise custom software and solution development.

Personal and Educational Background

Brian earned his undergraduate and graduate degrees from Rutgers University and holds a Master of Science degree from University of Pennsylvania. He lives in New Jersey with his family.

Bridging Generations: How Personalization and Proactivity Shape CX

Verizon customers make up more than a third of the U.S. population. They come from nearly every age group and they reach out to us in many ways. They visit our stores, find us online, call us on the phone — or use a combination of those touchpoints. As they pick their own path on…