It's common knowledge that brands are successful because of their beneficial connections with their customers. With new technologies constantly emerging, so are the needs of customer service. Creating a positive customer service experience creates a positive brand image. With the many platforms customers use to interact with their favorite brands, messaging is becoming the preferred…
Brian Heikes
At a time when many retailers remain unsure about how to leverage smartphones for other aspects of their business, text messaging continues to evolve with new uses and opportunities being deployed in-store and beyond. Sure, other mobile apps and device uses have received a lot of attention, but there are several reasons why text messaging…
