Brett Banker

Brett Banker

Brett Banker is the co-founder of X&O, a new approach to marketing with big ideas, at pace. Brett is the former managing partner at Anomaly where he worked on NFL, P&G, Panera, MLB and Pfizer.

October 8, 2024 CPG Marketers Should Rethink Their Agency Models to Keep Up With the Changing Times

Hey CPG marketers, we see you. Your job is harder than it has even been before and with more money on the line. In 2023, CPG brands spent more than one quarter of their overall budget on marketing. CPG marketing has turned into a more complex and layered puzzle. You're trying to grab attention on…