The ability to offer personalized shopping experiences has long been a cornerstone of digital marketing success. Brands often target specific segments within their ideal market demographics when executing digital ad buying and customer relationship activities like email and SMS marketing. So why don't brands also create segmented versions of their digital storefront(s)? The practical challenges…
Brian Anderson
Data-driven digital advertising and marketing changed the game for merchants, largely because it enabled businesses to reach customers more efficiently and at a competitive price compared with legacy media. Yet, with digital advertising costs continuing to rise, its effectiveness declining in many cases, and with inflation expected to continue, the game is about to change…
Headless commerce is a relatively new concept in the e-commerce industry, and as with any complex new topic, it’s common to see confusion or misinformation around it. Even the definition of “headless commerce” has made way for misconceptions. The strict definition is the decoupling of a website’s frontend (what customers interact with) and the backend…
