Brad Snedeker

Brad Snedeker

Brad Snedeker is Director of Customer Advocacy at Calabrio, a workforce optimization suite.

3 Ways to Increase Customer Loyalty With an Omnichannel CX Strategy

Over the last few years, the retail industry has experienced an unprecedented transformation. Nordstrom is successfully opening inventory-free locations, Nordstrom Local, where customers can pick up online orders, make returns, have clothing altered, and view custom collections curated by Nordstrom stylists. Meanwhile, Amazon.com is opening stores and experimenting with the elimination of checkout lines. This…