Brad Christian

Brad Christian
Retail Success Post-COVID Will Rely on Understanding New Customer Mindsets

Almost nine months after COVID-19 started making its mark on the United States, lockdown restrictions and widespread working-from-home offices have caused many American consumers to rethink their shopping habits. While we still don’t know exactly when the pandemic will be declared over, what is clear is that the post-pandemic retail world will be different to…

Consumers’ Favorite Fashion Retailers … and How They Got There

In today’s retail landscape, brands must work harder than ever to attract and retain customers. No longer is the only competition across the mall, but it’s also lurking in all corners of the internet. Retailers spend good money to market, promote and advertise themselves to lure shoppers in-store, but if the customer experience falls short…