Whipsawed by supply chain volatility and the massive overordering that resulted when retailers placed bigger bets on stock, the retail ecosystem has absorbed some harsh inventory blows over the past two years. Heading into the 2022 holiday season, an estimated $66 billion in unwanted surplus inventory sat on retailers’ shelves. But there’s hope. As retailers…
Bob Debicki
Consumers are tightening budgets in preparation for a softer economy, shifting how often they shop and what they shop for in effort to maximize their spending power. Pair this shift with financial market instability, ongoing supply chain pressures, and the continued need for an elevated omnichannel shopping experience, and it’s no wonder retailers are looking…
Ever since Josiah Wedgwood first marketed high-end china in the 18th century by seeking the sheen of associating with royalty, brands have sought celebrity endorsements to elevate their products in the public’s eye. But along with the reward of celebrity association comes risk, a lesson once again delivered in 2022 when major consumer brands found…