Blair Cohen

Blair Cohen

Blair Cohen is the founder and president of AuthenticID, a disruptive and transformational identity proofing and fraud prevention technology company.

As a dynamic technology entrepreneur with over 30 years of experience, Blair is future-focused and can anticipate industry needs, identify pain points, and then build systems to help organizations improve their bottom line. Prior to turning his focus to solving the biggest challenge on earth, identity, Blair launched several other groundbreaking enterprises and pioneering technology products. Named by One World Identity (OWI) as one of the 100 Most Influential Identity Experts globally, his articles can be found in publications like Fast Company. He frequently speaks at industry conferences focused on identity, risk management, and information security.
Strengthening Security for E-Commerce With Reauthentication

As digital shopping grows, e-commerce platforms face the critical challenge of securing customer data. AuthenticID’s 2024 Mid-Year Fraud Report highlights that fraudulent transactions increased more than 73 percent in the first half of 2024, while account takeover (ATO) attacks rose by an astonishing 354 percent in 2023. These trends underscore the essential need for robust…

Safeguarding the Retail Industry From Synthetic ID Fraud

In the retail and e-commerce landscape, the surge of synthetic shoppers poses a challenge for retailers. In fact, 50 percent of businesses have reported growth in synthetic identity fraud (SIF), according to AuthenticID’s 2024 State of Identity Fraud Report. SIF — when individuals use stolen personal information, such as Social Security numbers, to create fake…

Fraud is Taking a Financial Toll on the Retail Industry

The retail industry is impacted by fraud every day — and oftentimes every hour — as incidents continue to run rampant. Bad actors infiltrate both small and large businesses regularly, resulting in billions of dollars in losses for retailers each year. In fact, fraud cost Americans nearly $8.8 billion in 2022, with 2.4 million consumers…

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