Bill Van De Laarschot

The holiday shopping season is the make-or-break period for many online retailers. Yes, stocking up on sought-after items and making sure you have a sound logistics system in place is important. However, it's also crucial to position your business for maximum profits by addressing new holiday shopping trends, optimizing your site for mobile viewing and targeting prospective customers with relevant, compelling messages and contact options. By combining extended sales opportunities with the right strategies, you can set yourself up for success in the new year.