Bill Schneider

Bill Schneider

Bill Schneider, Vice President of Product Marketing and Communications, SheerID
Bill has been at the intersection of personalization, identity and analytics over his 20-year career. As VP of Product Marketing and Communications, he is SheerID’s product champion, helping leading brands build genuine connections with consumers in 100s of consumer communities including Gen Z, military, and esteemed professionals like teachers. Inspired by his family in Portland, Oregon, and driven by his experience, Bill’s work is fueled by a profound passion for helping businesses connect with people across the digital divide. 
3 Ways for Retailers to Reimagine Their Loyalty Programs

Every retailer understands that they need to refresh their loyalty program regularly to keep customers interested and drive repeat purchases. However, differentiating loyalty programs and winning dedicated customers requires more than a points system, which every retailer has. It takes fostering emotional connections with shoppers through memorable experiences and unique offers. Three ways for retailers…