Bill Michels

Bill Michels

Bill Michels is responsible for Moloco’s Retail Media Platform, where he oversees both product and business development functions. 

Michels brings more than two decades of successful leadership across product management, data strategy, and business development at some of the definitive companies in advertising and search. He was previously EVP of Product at The Trade Desk where touched multiple product areas from identity to CTV. Prior to that he was Chief Data Officer at Foursquare after its merger with Factual, where he was Chief Operating Officer responsible for product, engineering, and data partnerships. Before that he was Senior Director of Product Management at Yahoo! working on search, where he launched and led Yahoo! BOSS, and international search monetization. He also worked at UBS in equity research covering technology and telecom.

Michels holds an MBA from Columbia Business School and a BA from Colby College. Michels lives in Southern California and will work closely with Moloco’s Retail Media business and product teams around the globe.

There’s More to Retail Media Than You Think

The digital ad industry loves to talk about retail media, and it should. It delivers for commerce platforms (i.e., retailers, marketplaces) and advertisers, while ticking all the right boxes in terms of identity, attribution and privacy-safe signal. For commerce platforms, it’s high-margin revenue that can even be accretive to GMV and a positive user experience.…