Bertrand Fraboulet

Bertrand Fraboulet

Bertrand Fraboulet is Global Head of Havas Market, a strategic, full-service ecommerce offering within Havas Media Group.

Omnichannel: The Unlikely Savior of Physical Retail

With vaccine rollouts accelerating across the United States and beyond, post-COVID surveys have emerged. Looking forward has turned to looking back as marketers examine how the pandemic accelerated e-commerce adoption and growth. Without a doubt, successive lockdowns had a tremendous short-term impact on e-commerce sales. According to SearchNode, 50 percent of companies saw online sales…