Bernadette Van Osdal

Bernadette Van Osdal

Accomplished and high energy, results-oriented strategist, coach / trainer style leader who partners with leadership to build high performance organizations forging lucrative relationships with clients / customers commanding the highest levels of salesmanship coupled with operational precision. Drive profitable, strategic expansion of business in diverse stages focused on delivering annual revenue goals, margin and EBITA requirements. Strategist and entrepreneurial leader with a love for defining / executive on direction and delivering ongoing improvement and results.

Proud to join the Merkle organization. For the past 30 years Merkle has earned a reputation of being the premier Performance Marketing Company in the world. Merkle is recognized by Forrester across every aspect of the customer lifecycle as being a leader. Merkle has earned a reputation as a valued partner to their clients by assembling an elite team of experts who share a passion for achieving greatness. Merkle has convened the most experienced multidisciplinary marketing experts in the country, who strive to achieve the best work in areas of strategic consulting, database services, digital media, experience creation, analytical services, and technology.

How to Build Trust in Your Retail Media Efforts

Winning at retail is more important than ever today. With an expected one in four media dollars being spent in retail media by 2026, building a thriving sales practice is critical. Sales can no longer be solely about selling tactics or product capabilities; instead, it must center around building trust and educating potential brand advertisers…