Benny Blum

Benny Blum

Benny Blum, senior vice president of product at Syndigo, is a product and data executive specializing in building and evolving enterprise platforms. His goal is to empower customers to drive innovation while thoughtfully incorporating structure, data-driven decision-making, and design. He believes that a successful product is when all parties involved feel ownership and the result comes with minimal technical debt and a foundation for iteration.
Is it Time to Enhance Your E-Commerce Product Content?

There's an old saying that “a picture’s worth a thousand words.” So, what’s a 360-degree product view worth? Quite a bit, according to those surveyed in Syndigo’s The State of Product Content 2024 study. When shoppers visit a product page on your website, offering them specifications is table stakes: 56 percent said they expect descriptions…

3 Key Benefits of Out-of-Stock Analytics

We’ve all been there as consumers — you stop by the store to pick up three ingredients for dinner, but discover one isn’t on the shelf. You may ask customer service whether there are extras in the back, but because most retailers take a just-in-time approach to inventory management, you’re likely out of luck. Retailers…

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