Ben Hordell

Ben Hordell

Benjamin Hordell is a partner at DXagency where he applies his expertise in marketing to build a firm that focused on consumer engagement and created programs for clients that focused on that one-to-one relationship. Over the last 15 years at DX, Benjamin specializes in engagement strategies, creative ideation and consulting companies on how to most effectively invest their marketing dollars. Ben began his career at Everfine Records where he oversaw grassroots, lifestyle and youth culture marketing. Ben graduated cum laude from Miami University with a B.S. in Management and Marketing.

AI Meets Authenticity: How to Humanize E-Commerce Marketing in 2025

As the buzz around artificial intelligence and automation continues to dominate, we’re at a crossroads in e-commerce marketing. The shopping (including digital) experience is all about making people feel seen. Technology offers unmatched efficiency and scalability, but it doesn’t replace that one essential element: the human touch. The future of e-commerce is about finding the…