Beatriz Thomaz Rabello

Beatriz Thomaz Rabello

Beatriz Thomaz Rabello is the product marketing manager at Brand Protection by ClearSale. With a background in production engineering and sales/marketing, Bea drives Brand Protection by ClearSale’s global expansion strategy and effectively bridges the technical and growth teams. In her three years at ClearSale, she has represented the cyber security department in client meetings, ensuring seamless communication. Bea’s professionalism, industry expertise, and ability to provide valuable insights make her a trusted advisor and instrumental to ClearSale’s success in cyber security.

Foiling the Fakes: A Retailer Battle Plan to End Brand Fraud

Imposter scams were the most common type of fraud reported to the U.S. Federal Trade Commission (FTC) in 2022. Consumers lost $660 million in the U.S. alone to business impersonation scams that year. Brand impersonators and counterfeits have always been a problem for retailers, but technology is making it easy for organized imposters to run scams…