Baruch Goldwasser

Amazon.com has written and rewritten the rules of e-commerce since the late 1990s, and muscled more than a few traditional retailers into an early grave. Times have changed, however. Retailers large and small now have access to strategies and solutions that leverage their brick-and-mortar locations to fuel their e-commerce storefronts while increasing foot traffic at the same time. Better yet, the technology is available in the cloud, meaning lower capital expenditures and faster results.