Barry James

Barry James

Barry James is the director of marketing operations at Myosin Marketing, a full-service growth marketing accelerator. At Myosin, Barry brings his extensive background in digital marketing and customer success to spearhead impactful campaigns and forge strong client relationships. With ten years of experience in account management and customer success, he excels at using data to inform strategy while weaving compelling narratives. Barry’s unique blend of analytical prowess and creative vision fosters collaboration and consistently delivers results that exceed client expectations.

October 15, 2024 How Purpose-Driven Marketing is Revolutionizing E-Commerce and CPG Consumer Engagement

In today's digital age, consumer packaged goods (CPG) and e-commerce brands face a daunting challenge: navigating the labyrinth of fragmented consumer journeys. With potential customers bouncing between social media, websites, apps and physical stores, traditional marketing approaches are struggling to keep pace. Enter purpose-driven marketing — the compass guiding brands through this chaos and revolutionizing…