Barb Olson

Barb Olson

Barb Olson is vice president, strategic services for The Lacek Group, a Minneapolis-based data-driven loyalty, experience, and customer engagement agency that has been delivering personalization at scale for its world-class clients for more than 25 years. The Lacek Group is an Ogilvy Experience company. 
Cross-Generational Loyalty: How Retailers Can Foster Connection With Every Age Group

Marketing to various generations in the retail industry requires a strategic approach tailored to the unique preferences and behaviors of each age group. Baby boomers, Generation X, millennials, and Generation Z each present distinct opportunities and challenges for retailers looking to engage and convert them into loyal customers. Understanding the nuanced expectations and needs of…

Forget Retail Therapy. Welcome to Retail Escapism

Retail escapism — immersive experiences that blend the best elements of shopping, entertainment, education and socialization — is giving retail therapy a major upgrade. With inflation on the rise, consumers are likely to spend less this season and discounters may command a greater share of sales than usual. However, retailers that elevate the shopping experience…

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