The new year is here, and the future is already looking bright for retailers as U.S. year-end holiday season sales increased nearly 5 percent compared to 2016. While the holiday season traditionally has a major impact on closing revenue numbers, the start of the year is no time to rest. The months ahead deserve just…
Armand Thiberge
Consumers are constantly confronted across media channels with branded messages. The volume of information is overwhelming, leaving many to disregard those messages or even view them with outright disdain. For email marketers in particular, message overload threatens to send their strategic marketing messages directly to spam. So how does one rise above the noise? And…
