Aparna TA

Aparna TA

Aparna TA is a product manager at ManageEngine, the IT management division of Zoho Corporation. Her role involves regular interaction with customers and prospects to understand how IT is managed in various industries. She studies the impact of IT in digital transformation and how ManageEngine products can evolve to address the dynamically changing business environments. Aparna is an avid reader of non-fiction books and has a special interest in startups, behavior psychology, and business.

IT Teams: The Unsung Heroes of Retail During COVID-19

The COVID-19 outbreak is turning out to be the biggest unprecedented event in modern times. But we all can agree that we're at a better place than we were in the 1920s when the last pandemic broke out. Today, information technology (IT) has enabled businesses to operate despite closing their physical doors. Thanks to IT…