Anuj Kumar

Anuj Kumar

Anuj Kumar is an associate professor and matherly professor of information systems at the Warrington College of Business at the University of Florida. His research focuses on understanding how information technology affects individual’s behavior and interactions and more specifically in examining technology. Kumar is an INFORMS member and has been awarded the ISS Sandra A. Slaughter INFORMS Early Career Award in 2018. His most recent paper, published in the INFORMS journal Information Systems Research is titled, “Measuring the Value of Recommendation Links on Product Demand,” and it is co-authored with Kartik Hosanagar, who is also an INFORMS member.
When a Website Tells You What to Buy, Does it Work?

Influencing consumer decisions is a priority for retailers, and in this quickly growing digital age it’s becoming more important to understand how and where to target them. Already, consumers’ every click is being tracked to see what products they like and dislike. And yes, that means even you're being followed. So how do retailers track…

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