Anthony Capano

Anthony Capano

Currently the Managing Director for Rakuten Advertising (operating as a division of Rakuten, Inc. one of the world’s leading Internet service companies) whose services include Performance Channels – affiliate marketing, display/retargeting, search and omnichannel attribution and Media – Rakuten TV, Rakuten Viber, Rakuten.fr, Rakuten.de and Viki. Leading the Australian business since its days as a start up, launching it’s APAC operation and now overseeing the International regions of EMEA, LATAM and APAC based in London.
A Return to Normal for the Back-to-School Shopping Season

Back-to-school marketers have dealt with a volatile and challenging past couple of years. At the start of the pandemic, schools closed their doors and back-to-school shopping was focused on technology that would allow students to learn from the safety of their homes. Once schools reopened, many adopted a hybrid approach where at-home technology was still…