Annie Weckesser

Annie Weckesser

As chief marketing officer, Annie leads the marketing and communications team responsible for building reputation, engagement, and demand across the globe. Prior to this role, Annie spent three years as both the Chief Marketing and People Officer for Uniphore, which included leading all functions of marketing and HR. Before joining Uniphore, Annie was part of the leadership team at NIO, a next generation car company, leading US marketing and communications from startup through a successful IPO. Previously, Annie held various strategic communications and marketing roles for the global technology giant Cisco for nine years. Throughout her career, she has counselled and partnered with some of the world’s most senior corporate and government leaders and their teams. She has a passion for building companies, great spaces and achieving incredible things with stellar teams. Annie is an advisory board member for the Leavey School of Business at Santa Clara University. She resides in Saratoga with her husband and three young children.

Can Retail CX Keep Up With the Demands of Earlier Holiday Shopping?

Rising prices, ballooning interest rates, and fresh memories of last year’s supply chain shortages — these are a few of the factors pushing holiday retail spending earlier than ever before. In fact, a recent Bankrate survey showed that half of consumers planned on starting their holiday shopping by Oct. 31. This stands in stark contrast…

Is Customer Service Ready for Holiday Supply Chain Shortages?

This year, a different type of grinch looms over the holiday season: global supply chain shortages. The same gremlin that earlier emptied out appliance stores and caused the price of microchips to skyrocket now threatens retailers still trying to rebound from the throes of the global pandemic. And this time, no industry is safe. With…