The holiday season is upon us, and we're seeing many retailers turn to next-gen technologies in an effort to convert more shoppers. For instance, Swarovski and Mastercard have partnered to offer a virtual reality shopping app, while Wal-Mart and Amazon.com have plans to deliver goods inside people’s homes even when no one is there. But…
Anne Mercogliano
The future of retail? Personalizing the customer experience. It may seem obvious, but not all retailers are as tech savvy as they need to be to catch the attention of today’s millennial and Gen Z shoppers. For many retailers, the smartphone strategy was first. The industry advice was that retailers had to be at the…
